Privacy policy

Privacy Policy

Last updated: July 30, 2026

This policy explains what information FASS Motorsports collects when you use fassmotorsports.com or fassride.com, how we use it, who we share it with, and the choices you have. By using our sites, you agree to the practices described here.

Information We Collect

Information you give us:

Name, email address, phone number, billing and shipping addresses
Payment information (processed by our payment providers — see Payments below)
Order history, RMA and warranty claim details, and support correspondence
Vehicle information you enter into our parts finder or provide to our sales team
Account credentials and saved preferences, if you create an account
Information you provide in reviews, forms, chat, or marketing sign-ups

Information collected automatically:

IP address, device type, browser type and version, operating system
Pages viewed, products viewed, search terms, time on site, referring URLs
Cookie and pixel identifiers, and advertising identifiers
Session activity, including mouse movement, clicks, and scrolling, captured by our analytics tools

Information from third parties: We may receive information from advertising and analytics partners, payment processors, financing providers, and shipping carriers in connection with your order or your interaction with our ads.

How We Use Your Information

Process, fulfill, and ship your orders, and handle returns, cores, and warranty claims
Communicate with you about orders, shipping, and support requests
Verify part fitment for your vehicle
Send marketing emails and texts, where you have opted in
Show you advertising on other platforms, including social media and search
Detect and prevent fraud and abuse
Analyze site performance and improve our catalog, search, and checkout
Comply with legal, tax, and regulatory obligations

How We Share Your Information

We do not sell your personal information for money. However, like most online retailers, we use advertising and analytics technologies that may qualify as "selling" or "sharing" personal information under California and other state privacy laws, because they involve disclosing identifiers and browsing activity to advertising partners for cross-context behavioral advertising. You can opt out at any time — see Your Privacy Rights below.

We share information with:

Service providers who operate our store, email, analytics, chat, and support tools
Payment processors and financing providers, including Shopify Payments, PayPal, Affirm, and Shop Pay Installments
Shipping and freight carriers to deliver your order
Manufacturers and distributors when required to fulfill a drop-shipped order or process a warranty claim
Advertising and analytics partners, including Meta, Google, and Microsoft
Legal and safety recipients — we will disclose information when required by law, valid legal process, or where necessary to protect our rights, property, or the safety of our customers or the public
A successor entity in the event of a merger, acquisition, or sale of assets

Service providers are contractually limited to using your information only to perform services for us.

Payments

We do not store full payment card numbers on our systems. Card information is transmitted directly to our payment providers over an encrypted connection and processed under their security standards and privacy policies.

Cookies, Pixels & Session Analytics

We use cookies, pixels, and similar technologies to keep your cart working, remember your preferences, measure site performance, and deliver advertising.

Session recording and heatmaps. We use analytics tools that record how visitors interact with our pages, including mouse movement, clicks, scrolling, and page navigation. These recordings help us find broken pages and improve checkout. They are configured to mask information entered into form fields, and we do not use them to capture payment card numbers or passwords.

Most browsers accept cookies automatically. You can change your browser settings to refuse cookies, though some features of our site — including cart and checkout — may not work correctly if you do.

Your Privacy Rights

Depending on your state of residence, you may have the right to:

Know what personal information we have collected about you and how we use and share it
Access a copy of your personal information
Correct inaccurate personal information
Delete your personal information, subject to legal and recordkeeping exceptions
Opt out of the sale or sharing of your personal information, and of targeted advertising
Limit the use of sensitive personal information
Appeal a denial of your request, where your state provides that right
Be free from discrimination for exercising any of these rights. We will not deny you products, charge you different prices, or provide a different level of service because you exercised a privacy right.

These rights are currently available to residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws in effect.

How to Exercise Your Rights

Email info@fassmotorsports.com with the subject line "Privacy Request" and tell us which right you want to exercise. You may also call us at 636.429.7020.

We will verify your identity before acting on a request, typically by confirming information associated with your order or account. An authorized agent may submit a request on your behalf with written permission.

We respond within 45 days, and will tell you if we need an additional 45 days.

Global Privacy Control

Our site recognizes and honors the Global Privacy Control (GPC) browser signal as a valid request to opt out of the sale and sharing of personal information for the browser transmitting it.

Marketing Communications

Email. You can unsubscribe from marketing email at any time using the link at the bottom of any message. Transactional messages about your order, shipping, returns, and warranty claims will continue regardless, because we need them to service your order.

Text messages. If you opt in to SMS, you agree to receive recurring automated marketing and order-related text messages from FASS Motorsports at the number you provided, including messages sent by autodialer. Consent is not a condition of purchase.

Message frequency varies
Message and data rates may apply
Reply STOP to any message to unsubscribe
Reply HELP for assistance, or contact us at info@fassmotorsports.com
Carriers are not liable for delayed or undelivered messages

We do not share mobile phone numbers or SMS consent with third parties for their own marketing purposes.

Data Retention

We keep order and transaction records for as long as needed to fulfill your order and to meet tax, accounting, warranty, and legal obligations — generally at least seven years for financial records. Marketing contact information is retained until you unsubscribe or request deletion. Analytics and advertising data is retained according to each provider's retention schedule.

Security

We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. Information transmitted to and from our site is encrypted in transit. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our sites are intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a minor has provided us information, contact us and we will delete it.

Third-Party Sites

Our sites link to manufacturer sites, install guides, and other third-party resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

Changes to This Policy

We may update this policy from time to time. The current version is always posted here with its effective date. Material changes will be communicated through our site.

Contact Us

FASS Motorsports
25 Town and Country Drive
Washington, MO 63090
info@fassmotorsports.com

If you believe we have not adhered to this policy, contact us and we will work promptly to determine and remedy the problem.